LIM > Les Is Mor
It's not a typo. Skipping the 's' and 'e' makes it for, me. If this needs to be explained stop reading right now and click here.
Like a sad duck looking for its mom this saying has followed me around since forever. Personally, I hate it. But, it works. Nobody forgets my name and I feel a burden of having to live up to the insight. Fortunately that part is pretty easy because 'less is more' fuels my creativity.
I love making something out of nothing. Imagination feeds off of limitations. You don't need a Swiss army knife you just need to see how a knife can do more than cut.
This is really all you need to know about me. Oh and that I've spent a bunch of years in advertising as an art director and creative director on a whole host of clients and that I love to draw and paint and print and glue-solder-nail all kinds of shit together to make stuff, out of nothing.
Less Is More - A history lesson
1855
Less is more gets its start. More or less.
Poet Robert Browning wrote the line in his poem The Faultless Painter. A poem where Italian renaissance artist, Andrea Del Sarto, laments to his wife on how much better Michalengelo is than he, by doing less.
1944
Mies van der Rohe does more with less.
Famed architect Mies van der Rohe uses the line as a precept for minimalism design.
1983
Nerds command less to do more.
< more > is a command used in the UNIX operating system to view a document. In 1983 Mark Nudelman wrote a < less > command for viewing documents that provides greater capability. Ergo less is more.
2014
Les Is Mor
Creative director Les Soos decides to do more with his name. He uses it as a calling card to let clients know that he can achieve more.
And now for something completely unrelated.
A colleague of mine, Paul, we worked together in Toronto, but now lives in Hong Kong, in a moment this will all make sense, sent me a before and after picture. So ten years ago I had a production that took me to Hong Kong. Walking the streets I saw what would make an interesting image and it happened to have in it a restaurant sign I though Paul would enjoy - Paul's Kitchen. Cut to today and Paul is living in Hong Kong and sends me a picture of the framed photo I had given him, plus an updated picture from where I had taken that photograph. Sadly, Paul's kitchen is no longer there, but man does it take forever to dry laundry.
Little Gifs about me.
Coming Soon in the SOOS SHOP