CITY of TORONTO WORKS DEPARTMENT


A trove of content.

A long copy newspaper ad can inspire a wealth of ideas for content. When we worked on this campaign marketers were not talking about content the way they do today. But when we look back on it today we see hundreds of opportunities for content creation. In just one execution we can extract: 24 Tweets - 18 Facebook posts - 5 Social videos - 2 Instagram stories - and more depending on the platform. Don't believe me? Keep reading.


Great work leads to great reviews. Thanks John.


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