SAPPORO


A beer in need of a story.

Sapporo is the Japanese beer you order at a sushi restaurant. However, for business growth, Sapporo needed to popularize their brand with the premium import beer drinker and motivate them to order Sapporo with a burger, steak, salad, lobster and more. This brand needed to break out of the sushi restaurant with the help of great big story.

It worked: A massive surge in demand for Sapporo outside the sushi establishments and increased listings in markets where the spot aired.

How it came together.


Step 1

  idea + pen +  paper.

Step 2

keep drawing till it's right.

Step 3

convince everyone around you that this will sell a lot of beer

Step 4

gather the best talent for the job



Digital experience

An interactive version of the film gave users the chance to find hidden Sapporo Scrolls for a chance to win a trip to Japan. Where they probably ate a lot of sushi!


You may also like:

Using Format