SAPPORO
A beer in need of a story.
Sapporo is the Japanese beer you order at a sushi restaurant. However, for business growth, Sapporo needed to popularize their brand with the premium import beer drinker and motivate them to order Sapporo with a burger, steak, salad, lobster and more. This brand needed to break out of the sushi restaurant with the help of great big story.
It worked: A massive surge in demand for Sapporo outside the sushi establishments and increased listings in markets where the spot aired.
How it came together.
Step 1
idea + pen + paper.
Step 2
keep drawing till it's right.
Step 3
convince everyone around you that this will sell a lot of beer
Step 4
gather the best talent for the job
Digital experience
An interactive version of the film gave users the chance to find hidden Sapporo Scrolls for a chance to win a trip to Japan. Where they probably ate a lot of sushi!
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