RGC - RESPONSIBLE GAMBLING COUNCIL
A convincing race.
The Responsible Gambling Council needed help with a story to remind horse bettors that no matter how much they rely on stats, the race is ultimately unpredictable. From a what mood the horse is in, to an itch in their horseshoe, or a last minute swap of a jockey, anything can affect the outcome in a race. Because bettors learn from watching a race we created a very unique and memorable race for our message. And as real as this race feels the whole film was done from the desktop of some very talented artists.
Visualization
From rudimentary sketches that sold the story to developing animatics and complex wireframes - every frame was carefully plotted out. Dozens of references were sourced to lend credibility to the art direction. Close attention to atmospherics and lighting effects gave it that magical touch.
A human touch
Even with all the countless hours of computer generated renderings the final animation of the horses were done by hand, just as the wallpaper pattern would of been done back in the day.
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