TOYOTA - FUEL EFFICIENCY FILMS
See more in a Toyota.
A couple words are worth a million pictures when it comes to a Toyota and how far you can go on just one tank of gas. Instead of telling people how far they can go we just stuck the camera out the window and let the pictures tell the story.
Save your gas.
As part of the fuel efficiency campaign we were about to deploy a guerrilla campaign with this fun removable magnet of a safe dial placed on the gas hatch of parked cars. We were really close to making this happen but the lawyers blocked it. These are some of the production shots. The back side of the magnet directed people to a website full of Toyota's top fuel efficient models.
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