DICE by PLAYSMART
Problem:
Lottery odds can be so abstract, players have a hard time grasping them.
Solution:
Give players lottery odds they can hold onto.
The challenge for PlaySmart (the Responsible Gambling brand for OLG) was to try and get players to understand that lottery odds don't change. When the jackpot is big, customers tend to buy more tickets in the hopes to improve their odds. The challenge is that the bigger the odds are the more abstract it becomes. PlaySmart played off of a very simple device to help explain odds. Rolling a 6 sided die. And then we went big.
Size matters:
Rolling a 6 sided die is a nice way to explain the odds of 1 in 6. Or a 20 sided die for 1 in 20 odds. Outside of that there are no larger dice out there.
With the help of 3D software and 3D printing we manufactured some really big dice.
The Odds Table - A PlaySmart Activation
To put our dice to work we re-created the concept of a Craps table and turned it into an odds table. Learn while you play. The odds table was part of a larger set up which you can see more of here. This video gives a breakdown of the dice in play and how we engaged with players of all ages.
A redesigned craps table is turned into a lottery game of odds. Different sized dice are rolled for different games depending on the odds.
CREATING A DIE TO REPRESENT THE ODDS OF WINNING THE LOTTERY WOULD REQUIRE THE FABRICATION OF A DIE JUST OVER 130FT TALL WITH OVER 28 MILLION SIDES - SO WE WENT DIGITAL.
Creating a die to match the odds.
To keep things rolling and give players an example of what the odds would look like with 28 million sided die we built digital dice to represent 2 of the most popular lotteries. The app gave players the chance to virtually roll a die, which had it been based in reality, you'd need a football stadium as a rolling surface.
Fun facts:
If one was to build a die to represent the odds of Lotto 6/49 the size of that die would be around 70ft tall. And a LottoMax die would be about 130ft.
Here's a real mind bender. A die larger than about a foot with millions of sides would be a ball, and never stop rolling.
Odds are 1:1 people love a free handout.
Specially designed packages of dice in a tube, with game instructions, were given out to players after visiting the PlaySmart activation.
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