GET GOING CANADA with TOYOTA
Want Canadians to see more of Canada? Get a Parisian from the street of Paris to tell them.
Toyota's sponsorship of Get Going Canada is about getting Canadians to hit the road and see more of their great country. But it's not always such an easy thing to do when most Canadian's holiday plans involve leaving the country. It just so happens that the best people to convince Canadians to stay home happens to be, tourists.
Everything you need for a successful road trip.
To complete the whole package a full fledge guide was written with an accompanying website where people could leave reviews and tips for the recommended destinations.
An 80page book with over 200 destinations for every province and territory. (FYI, this was before apps were the thing!)
Filmed on location in Rome, no green screen required.
Even the Phararos had something to say about how great Canada is.
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