GMC

A production of historic proportion.

Shot in Europe with over 20 historic trucks and vehicles and a make shift army of 40 actors and extras. Based on true facts about the General Motors role in equipping the army corps of engineers. This story helped cement GMC's roots in truck authenticity.

RESULT: To this day this is one of GMC Canada's most successful commercials. The return on investment in terms of productions dollars more than tripped what was spent. And it wasn't cheap.

Building Legends continues

Not all building legends stories can have the same gravitas as a WWII re-creation, but legends come in all shapes and sizes as GMC trucks continue to be legends in the making.