Fountain Tire - Fleet Design
Looking good on the road.
Fountain Tire, one of Canada's leading auto and truck service providers, wanted to update the look of their fleet. A fleet made up of vans, pick-up trucks, big rigs and heavy duty service vehicles. The main goal was to lean into the key brand cues of Fountain Tire but more importantly make the vehicles look distinct on the road.
A 3D digital render of the design was created to help show how it'll look from different angles.
Putting it into forward
The old truck design relied on a dominant blue colour. But the purchases of new vehicles would now be white moving forward. The challenge was how to make a white vehicle look distinct on the road while at the same time giving employees a sense of pride driving them. For obvious reasons they want to look good on the road. This slider gives a nice before and after view
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