TOYOTA TUNDRA
First we wrote the book. Then the advertising wrote itself.
Toyota's first real North American pick-up inspired us to write the book of truck. Then we used content from the book to create the campaign for the new Toyota Tundra. Text and images from the 40 page book drove all aspects of the campaign. From TV to digital to DM. The book involved three writers, two photographers, one designer and an art director.
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