johnson insurance

Oh, Johnson!

Who knew, I'm a kid's book author. Having created the brand icon for Johnson Insurance - Johnson The Dog, came the opportunity to write a kid's book. The book was designed to complement the sponsorship of an elementary school dog therapy program (Johnson & Friends). Making the brand's presence memorable to teachers (50% of the brand's client base) was a part of the story we didn't want them to forget.

What's the story about?

It's a story of a dog who finds his calling in life by using his unique skills to help others. Little known fact: Newfoundland dogs (which is where the brand originates from) are used as lifeguard rescue dogs for their incredible swimming skills and ability to swim a drowning person to shore using a soft bite. They can even tow a small boat! Who wouldn't want a friend like that?