THE HOME DEPOT - CANADA
Building a creative platform? Done.
As the leading home improvement retailer in Canada The Home Depot is engaged in a multitude of marketing channels. The challenge then becomes in how to unify the brand's voice in a creative platform that is highly adaptable and flexible.
Step 1: use brand asset (orange square)
Step 2: turn it into storytelling device
Introducing DO to DONE.
Omni Channel? Done.
Do to Done is so compact and easily telegraphical that building out for various channels was DIY easy. Leveraging the interactive nature of animating from DO to DONE opens the door to engaging social posts, giving users to a moment to feel that DIY joy.
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