GE Appliances - KEEP UP CAN
World's biggest game of Keep-Ups
GE Appliances kicks up its support for the Canadian men's national team at the World Cup in Qatar, and gets every fan playing soccer to show their support. The creative is built around the game of keep-ups (where you have to keep a soccer ball from touching the ground by bouncing it off of your head) using an AR enhanced IG filter. The greater the number of keep-ups, the greater the love for the team. All the results are fed to a live ticker showing the number of keep-ups at the team's facility in Qatar. Thus GE created a unique appliance to help fans cheer on their team.
Social
Series of simple social videos encourged fans to participate. And did they ever.
Live display
A dedicated video screen displayed real-time keep-ups ticker. Every time fans cheered on the team with keep-ups the number grew.
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