SLEEMAN
Notorious stories sell beer.
Our brand story launched Sleeman as a beer with a very sorted and salacious history, and a very delicious brew, hence the birth of Notoriously Good. With more characters than a B movie we had plenty to write about. After the larger brand launch the campaign expanded with a storyteller and specific tales from the Sleeman family.
The digital space gave customers a chance to flip though the Sleeman history and see the craft and care that goes into every bottle.
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