Sleeman

Notorious stories sell beer.

Our brand story launched Sleeman as a beer with a very sorted and salacious history, and a very delicious brew, hence the birth of Notoriously Good. With more characters than a B movie we had plenty to write about. After the larger brand launch the campaign expanded with a storyteller and specific tales from the Sleeman family.

The digital space gave customers a chance to flip though the Sleeman history and see the craft and care that goes into every bottle.