ROGERS INTERNET
READ THIS FIRST
None of this will make sense if you were not using the internet back in the early 2000s. All you need to know was that access was s l o w. To put it in perspective a 2min video could take 10min to download. And that's not in 4K! Yeah, that's right. So when Rogers wanted to advertise newer faster service we had a little fun with how long people wait for things in life.
Motivational content at work. Using the inside of a bus we calculated for people how long they wait for things, like laundry and time spent at the deli counter, in oder to motivate that they no longer have to wait for the internet.
One side of the bus was dedicated to things women wait for.
The other side of the bus was dedicated to things men wait for.
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